Microplastic is everywhere: in the air, in water, in soil, and even in our bodies. It is generated through abrasion, use, and maintenance of textiles, sports surfaces, road materials, and synthetic products of all kinds. Invisible to the eye, yet with enormous impacts on ecosystems, climate, and human health.
Our mission is clear: to stop microplastic at the source, while it is still “large” enough to be captured and before it becomes impossible to remove. After all, today’s microplastics are tomorrow’s nanoplastics.
Microplastic is everywhere: in the air, in water, in soil, and even in our bodies. It is generated through abrasion, use, and maintenance of textiles, sports surfaces, road materials, and synthetic products of all kinds. Invisible to the eye, yet with enormous impacts on ecosystems, climate, and human health.
Our mission is clear: to stop microplastic at the source, while it is still “large” enough to be captured and before it becomes impossible to remove. After all, today’s microplastics are tomorrow’s nanoplastics.
The idea for GUPPYFRIEND emerged after a conversation with a marine biologist made us reflect on the scale and impact of microplastic pollution. It became clear that we need solutions that work immediately. In everyday life, in businesses, and across industries.
“When we understood how much microplastic is released simply by washing synthetic clothing, it was obvious: we had to act — and in a way that allows everyone to take part right away.” — Alexander Nolte, Co‑Founder
Our first step: the GUPPYFRIEND Washing Bag. A tool that protects garments, reduces microfiber shedding during washing, and reveals what would otherwise remain invisible. But that was only the beginning.
The idea for GUPPYFRIEND emerged after a conversation with a marine biologist made us reflect on the scale and impact of microplastic pollution. It became clear that we need solutions that work immediately. In everyday life, in businesses, and across industries.
“When we understood how much microplastic is released simply by washing synthetic clothing, it was obvious: we had to act — and in a way that allows everyone to take part right away.” — Alexander Nolte, Co‑Founder
Our first step: the GUPPYFRIEND Washing Bag. A tool that protects garments, reduces microfiber shedding during washing, and reveals what would otherwise remain invisible. But that was only the beginning.
Microplastic doesn’t just originate in washing machines. That’s why we now develop solutions for households as well as businesses, municipalities, and industries. Our technologies identify, reduce, and filter microplastic — tailored to each source and each process.
What may look like simple products are, in fact, complex technical developments – engineered for maximum impact, minimal environmental burden, and at a price point that remains accessible to everyone.
“Creating products that appear simple yet achieve so much – that's the real challenge.” — Oliver Spies, Co‑Founder
Microplastic doesn’t just originate in washing machines. That’s why we now develop solutions for households as well as businesses, municipalities, and industries. Our technologies identify, reduce, and filter microplastic — tailored to each source and each process.
What may look like simple products are, in fact, complex technical developments – engineered for maximum impact, minimal environmental burden, and at a price point that remains accessible to everyone.
“Creating products that appear simple yet achieve so much – that's the real challenge.” — Oliver Spies, Co‑Founder
We collaborate with research institutions, universities, and industry partners to develop solutions that:
We collaborate with research institutions, universities, and industry partners to develop solutions that:
Our solutions make microplastic visible.
They reveal where it originates and they help change routines, in households, in businesses, and in municipalities.
Because microplastic is not a marginal issue. And every decision matters. We believe in a future where products are durable, repairable, and responsibly made. A future in which we stop microplastic at the source – before it enters the environment.
Thank you for being part of this mission.
Our solutions make microplastic visible.
They reveal where it originates and they help change routines, in households, in businesses, and in municipalities.
Because microplastic is not a marginal issue. And every decision matters. We believe in a future where products are durable, repairable, and responsibly made. A future in which we stop microplastic at the source – before it enters the environment.
Thank you for being part of this mission.
