Together with project partners, GUPPYFRIEND is reducing the outcome of microplastics into nature in a measurable and sustainable way. We identify and evaluate the sources, determine the size distribution and analyse the type and composition of microplastic samples in the laboratory. We create low-key recommendations for action and develop suitable, cost-optimised product solutions to stop microplastics based on the analysis results and the intended use.
And of course, we measure the result:
How much microplastic pollution was prevented? How many chemicals and CO2 were saved?
And exemplary behaviour is rewarded: with the certification as a ‘GUPPYFRIENDly Location’.
Measurable environmental protection
Reduction of microplastic pollution in soil, water and air through innovative product solutions
Compliance with sustainability goals
Implementation of the UN Sustainable Development Goals (SDGs), compliance with ESG and CSR criteria
Innovative lead
Pioneering work in the field of sustainable, innovative solutions to stop microplastic pollution
Raising acceptance among employees
Joint development of company-specific solutions through training courses and workshops
Positive brand perception internally and externally
Communication campaign to raise awareness of microplastics, implementation of product solutions and recognition as a ‘GUPPYFRIENDly location’
Avoidance of fines
Compliance with existing wastewater regulations and planned statutory environmental regulations (often not complied today)